Staying in the Box

Watching MSNBC's "Your Business" this morning I saw a great example of someone staying-in-the-box and succeeding.

A small business billard manufacturer had experienced a 50% drop in their production and while they had expaned to other typed tables and cabinets they were still not near capacity and I'm sure profitabilty was done.

The answer to their decrease in production turned out to be laying at their feet. The sawdust! At the suggestion of a customer, the small business began turning the sawdust into 'wood pellets.'

Wood pellets are used in some fireplaces instead of traditional sources.

This is a great example of 'staying in the box.'