Competitive Advantage Nots?

What is not a competitive advantage?

1. your competitors lack of performance

2. stories about your competitor

3. trying to make your competitor look bad

4. comparing yourself to your competitor

Except on a rare occasion you should not even mention your competitor. Yes, you need to know how you are in comparison to your competition, but please...don't use that as a selling point. Don't try to tell someone on how good you are by telling them how bad the competition is.

Tell YOUR story - Tell YOUR competitive advantage.

Every time you mention your competition, you loose.

What are your COMPETITIVE ADVANTAGES? Do you know? Are they written down? Do you talk about them?

To that end.....